Welcome to the Business of Sneakers

Welcome to the sneaker insider.

We are less than three months into 2018 and we’ve since a lot of movement in the industry.

First there was a big Flight Club/GOAT merger in February, which will no doubt have an impact on the $1b sneaker aftermarket. In the same vein, the disruption of brick and mortar retail continues to make headlines in 2018; from Snapchat’s augmented reality surprise during NBA All-Star Weekend, to the news that Footlocker is closing 110 stores in 2018. Needless to say, all of these moves will impact how we buy and sell sneakers in the coming years.      

On the Influencer side of things Virgil Abloh is continuing his onslaught with Nike, while Drake is reportedly eyeing Adidas (I’ll believe when I see it). Regardless, the two sneaker heavyweights will continue their never-ending battle for sneaker supremacy as they vye for the most influential designers and celeb endorsers to push their products.  

The innovation wars are also heating up. Last year Adidas teased us with the sleek looking Futurecraft 4D (which dropped in January) while Nike continues to play catch-up with the recently unveiled Nike React technology earlier this year. Under Armour is also stepping up their tech game with their new Hovr midsole technology. But will sneakerheads bite? Boost has been wildly successful for Adidas (understatement of the year) and both Nike and Under Armour are hoping for similar results.  

And this is just scratching the surface of what’s to come this year.

So the million dollar question: Why should you care? If you’re sneakerhead or even a casual fan, these recent trends and developments will ultimately determine how, when and where you get your sneakers from. And for what price. Interested yet?

Any of fans of The Wire here? Lester Freamon once said, “You follow the drugs, you get drug addicts and drugs dealers. But you start to follow the money, and you don’t know where the f*ck it’s gonna take you.” Similarly, if you follow the sneakers, you get sneakerheads and resellers. But once you start following the money, you don’t know where f*ck it’s gonna take you.

That’s what this blog is all about. Following the money. I want to explore the retail trends, strategic partnerships, mergers & acquisitions, intellectual property, resale economy, supply and demand, manufacturing and marketing trends, and the influencers who drive this $55 billion dollar industry.

Welcome to the intersection of business and sneakers.

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